11 February 2026
⏱ Estimated Reading Time: 1 min

Amidst escalating tariffs imposed by the Trump administration, Amazon is navigating challenges to shield consumers from rising costs. CEO Andy Jassy acknowledges the strain on businesses, anticipating price increases from third-party sellers. Amazon is strategically mitigating impact through bulk purchases and renegotiated contracts, while observing early signs of consumer stockpiling in response to expected price hikes.

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