Several Chinese apps with two-minute episodes are popular in American entertainment. A successful business model in China was applied abroad. Many Chinese apps have become popular in America these days. The show ‘Never Divorces a Secret Billionaire’s Heiress” portrays feelings and infidelity. This micro-series has 55 episodes of two minutes each. American viewers can watch dozens of such shows on a mobile application named Reel Short. Reel Short is owned by COL Group, a digital publisher based in Beijing, China. Some of its shows are produced by Crazy Maple Studios, which is a California subsidiary of COL. Preceding its creation and production in China.
ReelShort became popular at Apple’s American Stores, beating TikTok on November 11 for a short period. According to Data Firm Sensor Tower, it has been downloaded 2 million times in the past month. COL’s market value doubled to Rs. 240,000,000,000 (24 thousand crore/240 billion) in early November. A thousand crores have gone, and the last few have gone. Chinese apps have become popular in the US over the years. Sheen and Temoo app’s cheap product and TikTok video clips have gained a good hold in the US market.
Reel Short has followed a path taken by other Chinese apps in America: Its business model was first successful in China. During the Covid-19 pandemic, when theatres were closed, several major film studios started making Mico series. MioU Short Drama and Hema Theatre offered several episodes for free to the public; this style of reel short has been applied in America. It targets middle-aged American women and is exceptionally petite.
