11 February 2026
⏱ Estimated Reading Time: 1 min

Phoebe Gates, daughter of Bill Gates, has launched Phia, an e-commerce app co-founded with Sophia Kianni. The platform utilizes AI to compare prices across numerous websites, offering users a comprehensive view of both new and second-hand fashion items. Bill Gates initially expressed concern about potential financial requests and involvement but ultimately supported Phoebe’s entrepreneurial endeavor.

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